Cite this:
DOAN, K. H., TRAN, D. P. L., & MONIR, M. M. S. (2024). Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam. In Proceedings of the International Conference on Economics and Social Sciences. The International Conference on Economics and Social Sciences. Editura ASE. https://doi.org/10.24818/icess/2024/028