Dr Marko Selaković is manager, researcher and scholarly academic who is occupying various senior roles at SP Jain School of Global Management – Dubai campus (currently Deputy Director and Assistant Professor). He is a strategic management and communications professional with more than 20 years of top-level experience in Europe and the Gulf countries. Dr Selaković is specialized in strategic and international communications and development, stakeholder relations and crisis management. In addition to the academic positions, he is currently Chairman of Serbian Business Council in Dubai, Advisory Board member of East West Bridge, Member of IPRA, and Affiliate Member of Global Strategic Communication Consortium. Previously he was Head of Chamber of Commerce and Industry of Serbia Office to the UAE, Business Director of Expo 2020 Serbia, and Vice-president of the International Association of Business Communicators (IABC) Gulf Chapter. Dr Selaković is author or co-author of numerous research papers related to the strategic management, crisis, investor and internal communications