Andreea Apetrei Kalveram is a full professor at Catholic University of Valencia, Spain (https://www.ucv.es/), teaching Marketing and Management courses. She is also the International Coordinator of the Business Faculty managing the visits of more than 100 students and 20 professors every year. She has participated in more than ten international exchanges herself as lecturer or staff member at universities around Europe and Asia, building networks between institutions and people. She has organised and participated in more than 30 conferences while constantly publishing studies in the areas of management and sustainability. The latter had become a passion for Andreea therefore in the last years, she had been researching the topic of sustainable marketing and sustainable fashion.