Workshop: Branding and Training talented researchers for new entrepreneurial and digital society


Resilience and economic intelligence through digitalization and big data analytics

10-11 June 2021, Bucharest, Romania

Mini Track Chairs

  • Sebastien POINT, EM Strasbourg Business School, France

  • Alina Mihaela DIMA, Bucharest University of Economic Studies, Bucharest, Romania

  • Carmen PĂUNESCU, Bucharest University of Economic Studies, Bucharest, Romania

The workshop aims to train a new generation of creative, entrepreneurial and innovative early-stage researchers, able to face current and future challenges in organizations. It also aims to convert knowledge and ideas into products and services for economic and social benefit.

This event will develop research opportunities for both the doctoral students of Bucharest University of Economic Studies and EM Strasbourg Business School, extending the traditional academic research training setting, incorporating elements of digitalization and equipping researchers with the right combination of research-related and transferable competences. It will provide enhanced career perspectives in both the academic and non-academic sectors through international, interdisciplinary and intersectoral mobility combined with an innovation-oriented mind-set.

The main topics covered by the hereby call for papers are related (but not limited) to:

  • The role of entrepreneurship education in the context of sustainable development challenges
  • Methods for stimulating the national entrepreneurship within the digitalization process of European economy post – 2020 and industrial revolution Industry 4.0
  • Talent management and Leadership: post-crisis scenarios
  • The role of business incubators supporting small cities/rural business for sustainable community development
  • Business modelling in the digital era and the new economic context (determined by the SARS-CoV-2 pandemic)
  • Explore organization knowledge to concept sustainable strategies: a methodology for action-research employing system thinking and bio-economic concepts
  • The introduction of management control and management in hospitals in African countries; Reflections from the case of Djibouti.
  • The influence of managerial discourse on the legal qualification of suffering at work
  • Inter-organizational transferability of an innovative process in the health sector.
  • Understanding the impact of national culture on the relationship between expatriate managers and local employees: The case of foreign companies in Vietnam
  • Creative strategies and reconfiguration of a mature field: the case of French haute cuisine chefs
  • The effects of the appropriation of BusinessBIntelligence & Analytics (BI&A) systems on the role of the management controller.

Sebastien POINT

Since 2009, Sebastien Point is full professor at EM Strasbourg Business School, Université de Strasbourg (France) where he teaches International Human Resource Management and International Management.
Since 2016, he is heading the research center “HuManiS” at EM Strasbourg Business School. Every year, he teaches in international programs to a wide international audience.
He holds a PhD from Université de Lyon (France) since 2001. He has published in many national and international peer reviewed journals. His research is widely spread and discussed in multinational companies where he holds regular trainings and presentations.

Alina Mihaela DIMA

Dima is a full Professor at the Bucharest University of Economic Studies, Faculty of Business Administration in foreign languages and Vice-Rector with Research, Development, and Innovation since March 2020. In the period 2011-2020, she was the Director of the Department for Business Administration in foreign languages (UNESCO Chair) at the Bucharest University of Economic Studies. Her main research fields of interest are: International Business, Competition Policy, European Integration, Higher Education. She is one of the founding members and former President of the Association ‘Society for Business Excellence’, Chief-Editor of the international journal ‘Management & Marketing. Challenges for the Knowledge Society’ indexed in more than 20 international databases (Emerging Sources Citation Index (WoS-ESCI), Scopus, Cabell’s, Index Copernicus, CEEOL, EBSCO, RePEc, DOAJ, Ulrich and ProQuest) and published by De Gruyter German Publishing House (Sciendo) and President of the ‘International Conference on Business Excellence’ (indexed in Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index). She is also the Conference Manager of the ‘International Conference on Economics and Social Sciences’ (ICESS), organized by the Bucharest University of Economic Studies. She has presented various papers at international academic and she has published more than 100 articles, books, and papers in prestigious national and international journals. She is the editor of various books published at national and international prestigious publishing houses (Springer, IGI, etc) and coordinator of some research projects.


is a Professor of Entrepreneurship at the UNESCO Department for Business Administration, Bucharest University of Economic Studies (ASE), Romania. Her teaching and research background includes experiences at various universities from Italy, Sweden, Belgium, France, USA, Germany, Estonia, the Netherlands. In 2004, Carmen received the prestigious Fulbright Scholarship at Loyola University New Orleans, New Orleans, LA, USA. Since 2011, Carmen holds the position of academic doctoral supervisor at the Doctoral School for Business Administration, ASE. She currently supervises several doctoral theses in the areas of social innovation and entrepreneurship and social value creation. Carmen is an expert and local coordinator of the Erasmus+ project “CLLC – Community Learning for Local Change” ( and Erasmus+ project “VISEnet – Village social enterprise: learning material, guidance and networking ( She also leads the WG2 Higher Education Institutions (HEI), social change and transformation under the COST Action CA 18236 Multidisciplinary innovation for social change ( Carmen published over 50 peer-reviewed articles, books and book chapters.