Cite this:
SAVIN, P.S., RUSU, G., MIU, C.M., CIOCODEICĂ, D.F., & KASEM, E. I. F. T. (2024). Generational Perspectives on Sustainable Consumption: Exploring Consumer Behaviour of Millennials and Generation Z. In Proceedings of the International Conference on Economics and Social Sciences. The International Conference on Economics and Social Sciences. Editura ASE. https://doi.org/10.24818/icess/2024/038