Mini Track on Innovative Marketing


Exploring Global Perspectives: The Future of Economics and Social Sciences

Mini Track Chairs

  • Ștefan Căescu, Bucharest University of Economic Studies, Romania

  • Guest Speaker – Georgiana Grigore, University of Leicester, United Kingdom

The aim of this mini-track is to create a friendly and accessible environment for worldwide scientists, university members, PhD students, researchers and marketers. Together they will debate and innovate in the field of marketing, ensuring a sustainable development of the domain. The main topics of the conference will be the following:

  • Marketing Research
  • Sustainable Marketing
  • Ethical Marketing
  • Relationship Marketing
  • Customer Relationship Management
  • Experiental Marketing
  • Global Marketing
  • Online And Ia Marketing
  • Interactive Marketing
  • Business to Business Marketing
  • Marketing Communications
  • Brand Management and Consumer Behavior
  • Business Strategy
  • Corporate Social Responsibility
  • Entrepreneurship
  • Sustainable Development and Economic Growth

Ștefan Căescu

is Professor at Bucharest University of Economic Studies, specialized in marketing management, business to business marketing and strategic marketing and Vice-Dean of the Marketing Faculty. He is author or co-author of more than 30 articles related with marketing communication, consumer behavior, healthcare marketing, sports marketing, strategic marketing and business to business marketing. He has also been a manager or member of more than 20 research projects or European financed projects.

Georgiana Grigore (Guest Speaker)

is an Associate Professor in Marketing at Leicester School of Business and lead for the Consumption, Markets and Society research group. Chair of an annual international conference in Social Responsibility, Ethics and Sustainability from 2012.