Mini Track on Innovative Marketing


Exploring Global Perspectives: The Future of Economics and Social Sciences

13-14 June 2024, Bucharest, Romania

Mini Track Chairs

  • Georgiana Grigore, University of Leicester, United Kingdom

  • Ionel Dumitru, Bucharest University of Economic Studies, Romania

The aim of this mini-track is to create a friendly and accessible environment for worldwide scientists, university members, PhD students, researchers and marketers. Together they will debate and innovate in the field of marketing, ensuring a sustainable development of the domain. The main topics of the conference will be the following:

  • Marketing Research
  • Sustainable Marketing
  • Ethical Marketing
  • Relationship Marketing
  • Customer Relationship Management
  • Experiental Marketing
  • Global Marketing
  • Online And Ia Marketing
  • Interactive Marketing
  • Business to Business Marketing
  • Marketing Communications
  • Brand Management and Consumer Behavior
  • Business Strategy
  • Corporate Social Responsibility
  • Entrepreneurship
  • Sustainable Development and Economic Growth

Ionel Dumitru

is Professor at Bucharest Academy of Economic Studies, specialised in international marketing, strategic marketing, sustainable marketing . He is vice dean of Marketing Faculty and member of Academy Senate. He is author or co-author of more than 30 articles related with marketing communication, consumer behavior, healthcare marketing, sports marketing, international marketing, green marketing.

Georgiana Grigore

is an Associate Professor in Marketing at Leicester School of Business and lead for the Consumption, Markets and Society research group. Chair of an annual international conference in Social Responsibility, Ethics and Sustainability from 2012.