Mini Track on Innovative Technopreneurship and Sustainable Business Models


Resilience and economic intelligence through digitalization and big data analytics

10-11 June 2021, Bucharest, Romania

Mini Track Chairs

  • Roxana Clodnițchi, Bucharest University of Economic Studies, Romania

  • Luis Miguel Ciravegna Martins da Fonseca, Porto School of Engineering, Portugal

Special Guest

  • Guest Speaker: Christine Volkmann, Wuppertal University, Germany

Innovative Technopreneurship and Sustainable Business Models

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”  Author: Henry Ford

Sustainable business models aim to deliver economic, social and environmental benefits – the three pillars of sustainable development – through core business activities. At the center of any business model is the company’s ‘value proposition’ — the products and services that yield tangible results for the company’s target customers. A company’s value proposition distinguishes it from its competitors. In these models, the value proposition includes social, environmental and economic values, while value distribution within the whole market chain is a key feature.

Technopreneurship business ideas play a significant role in uplifting the engagement of technology with human development by boosting the utility of local resources. It is a way of thinking and behaving that identifies opportunities, takes a holistic approach, and integrates leadership for the purpose of generating wealth. Technopreneurs use innovation as a way to take advantage of change as an opportunity to start a new company or provide a new service.

This mini-track is intended to connect academics, companies, communities and development organizations by providing a networking space between business and human development, between business strategy and development expertise.

The main topics covered by the hereby call for papers are related to:

  • IoT and competitive strategies in smart products’ markets

  • Hi-tech projects in Information Technology

  • Integration of technology, innovation and entrepreneurship

  • Market data analytics in a disruption era
  • Implications of digitalization on consumer behavior

  • Challenges of the new international environment for business
  • Building worldwide partnerships through ESD
  • Digital entrepreneurship for SDG
  • ESD, as the keyword for empowering the activities
  • Education for Sustainable Business Models

  • Entrepreneurial and corporate action for climate and life
  • Business models for clean energy and resource efficiency

  • Cultural entrepreneurship and cultural heritage management for SD


Christine Volkmann

studied Economics at Gießen University (Germany). After having worked as a PhD research associate with Deutsche Lufthansa AG, she held several leading positions at Deutsche Bank. In 1999, Christine Volkmann was appointed Professor of Economics at the Westfälische Hochschule and managing director of the Institute for Entrepreneurship and Innovation. Since 2008, Christine Volkmann holds the Chair of Entrepreneurship and Economic Development at the Schumpeter School of Business and Economics at Wuppertal University. She is director of the Institute for Entrepreneurship and Innovations Research (IGIF). Her research and teaching activities focus on Social Entrepreneurship, Entrepreneurial Ecosystem, Academic Entrepreneurship, Entrepreneurial Leadership and International Entrepreneurship. She was twice awarded the “UNESCO Chair of Entrepreneurship and Intercultural Management”, 2005 at Westfälische Hochschule and 2010 at the Wuppertal University. She is committed to related initiatives such as the interdisciplinary Jackstädt Research Center for Entrepreneurship and Innovation; a regular visiting professorship at the University of Economics and Business Administration (ASE) in Bucharest, Romania; the expert group to the European Commission on entrepreneurship education in higher education, especially in non-business studies; the technical advisory group of the World Economic Forum for Education and Entrepreneurship among others.



Roxana Codnițchi

studied Business Administration at the Bucharest University of Economic Studies and got a master’s degree in International Relations with the Babeș Bolyai University, Cluj Napoca. After graduating her PhD studies, she continued collaborating with the Bucharest University of Economic Studies to become a university lecturer and vice-dean of the Faculty for Business Administration (FABIZ). Prior to her engagement with the Bucharest University of Economic Studies, Roxana worked for more than 10 years for the European Commission and the German Chamber of Commerce, gaining experience in the management of several international projects with regard to environmental technologies, resource efficiency and renewable energy. Her research interests cover Eco and Energy Economics and Decision Making.

Luis Miguel Fonseca

is Professor at ISEP, Porto School of Engineering, of Quality and Organizational Excellence, Business and Industrial Management and Sustainability, at MSc and BSc courses, since 1989. He is also Professor (invited) of Sustainability and Social Responsibility at University, Department of Production, and Systems | School of Engineering, from 2103. Luis Fonseca holds a PhD in Management (ISCTE-IUL, 2012), an MBA (IEP/ESADE, 1993), a Specialization in Quality Engineering (UNL/ISQ, 1987) and is Electrical Engineer (UP, 1982). He is presently President of the North Delegation of APQ (Portuguese Association for Quality), is an ASQ (American Society for Quality) Fellow Member, and is Senior Member and Industrial Engineer and Management Specialist by Ordem dos Engenheiros (Portuguese National Association of Engineers). Luis Fonseca was CEO of the leading Portuguese systems certification body (APCER) for more than 10 years, and Vice-President of the IQNet Association, following a previous career (since 1982), as Quality and Process Control Manager and engineer at several multinational companies. He is a researcher at CIDEM- Centre for Research and Development in Mechanical Engineering with the main primary research focus on Quality and Organizational Excellence, Business and Industrial Management, Sustainability, Social Responsibility, and Circular Economy. Luis Fonseca is a regular presenter and speaker to both academic audiences and practitioners and published more than 20 academic papers in Scopus indexed journals, and authored several chapters, related to his research and practitioner fields. He is also an active reviewer for relevant Journal in his areas of expertise.;