The aim of this mini-track is to create a friendly and accessible environment for worldwide scientists, university members, PhD students, researchers and marketers. Together they will debate and innovate in the field of marketing, ensuring a sustainable development of the domain.

The main topics covered by the hereby call for papers are related (but not limited) to:

  • Marketing Research
  • Sustainable Marketing
  • Ethical Marketing
  • Relationship Marketing
  • Customer Relationship Management
  • Experiental Marketing
  • Global Marketing
  • Online And Ia Marketing
  • Interactive Marketing
  • Business to Business Marketing
  • Marketing Communications
  • Brand Management and Consumer Behavior
  • Business Strategy
  • Corporate Social Responsibility
  • Entrepreneurship
  • Sustainable Development and Economic Growth

Minitrack Chairs

Check also