Mini Track on Marketing and Sustainability
Minitracks
- Workshop: Branding and Training talented researchers for new entrepreneurial and digital society
- Mini Track on Universities and community impact
- Mini Track on Applied Economics and Statistics and Data Science
- Mini Track on Business Law and Sustainable Development
- New tech in the financial markets – Round Table
- Mini Track on Financial perspectives in turbulent times
- Mini Track on Innovative Technopreneurship and Sustainable Business Models
- Mini Track on Economic Policies for Non-Cyclical Crises
- Mini Track on Global Challenges for Agri-Food Systems and Sustainable Development
- Mini Track on Current challenges within demographic data: measurement, collection, retrieval, analysis and reporting
- Resilience and Digitalization- key strategies for successful Business in critical times
- Mini Track on Marketing and Sustainability
- Mini Track on The role of innovation in public and private organizations in context of digital transformation
- Mini Track on the role of accounting in Sustainable Development
- Mini Track on Global world after crisis: towards a new economic model
THE 4th INTERNATIONAL CONFERENCE
ON ECONOMICS AND SOCIAL SCIENCES
Resilience and economic intelligence through digitalization and big data analytics
10-11 June 2021, Bucharest, Romania
Mini Track Chairs
Silvian Cențiu, Managing Partner Retina
Ionel Dumitru, Bucharest University of Economic Studies, Romania
In their book, Marketing 3.0: From Products to Customers to the Human Spirit published a decade ago, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan redesigned marketing by advancing a new model Marketing 3.0 approaching customers as complex multi-dimensional human beings and providing them inspirational and inclusive products and services, satisfying their deeper needs for participation, creativity, community, and idealism. The ten principles of the new model create a different framework of designing and conducting marketing activities: loving customers and respecting competitors, getting ready for change and transformation, defining and promoting clear and strong values, focusing on the customers that can get the most benefits, pricing fairly to the provided quality, connecting continuously and positively with customers, looking upon customers as customers for life, viewing the business as a service business, improving continuously business processes, and consider all relevant information before making a decision. Marketing the mission to the consumers and the vision to the employees, channel partners, and shareholders results in delivering socio-cultural transformation, creating emerging market entrepreneurs, and striving for environmental sustainability.
The main topics covered by the hereby call for papers are related (but not limited) to:
Consumer-oriented and societal marketing
Innovative customer-value marketing
Marketing research and consumer behaviour
Sustainable marketing strategies and planning
Product research, development and innovation
Marketing communication and sustainability
Marketing technologies and sustainability
Global marketing, local contexts and sustainable growth
Marketing education for sustainability
Building sustainable organizational cultures
Entrepreneurship, marketing and sustainability
Leadership, business ethics and sense of mission marketing
Marketing interventions and sustainable development
Good practices in marketing and sustainability
Silvian Cențiu
is an experienced educator, successful business executive and entrepreneur. He has over 20 years of teaching, lecturing, and speaking at leading universities, corporations and conferences in the US, Europe, and Asia. Silvian holds a MS from Stanford University and BS from University of San Francisco, He also studies and conducted research at TU Vienna, IP Bucharest, and other universities in the US and Europe. Currently, he is Associate Professor at ASE Bucharest, Faculty of Marketing. Silvian is a veteran of large Fortune 500 companies: Oracle, Sony, Aetna, Cisco, Thermo Fisher Scientific, Hewlett Packard Enterprise, Bank of Montreal, and Vodafone, Subject Matter Expert contracted by several governments including the United States Department of State (strategy for image of the US in the world), founder, developer, and advisor of several successful start-ups (Transiris/Retina). His areas of expertise include: marketing, communication, entrepreneurship, education, nation branding, leadership, strategy, planning, innovation and creativity, digital transformation, and IT.
Ionel Dumitru
is Professor of International Marketing and Strategic Marketing at Marketing Department and vice-dean in charge of scientific research and international relations of Marketing Faculty, Bucharest University of Economic Studies. He is member of the University Senate of the Bucharest University of Economic Studies, the academic governance commission. Conference chair at Emerging Trends in Marketing and Management International Conference Bucharest, Romania. He is reviewer at Amfiteatru Economic Journal, Journal of Emerging Trends in Marketing and Management and International Conference on Marketing and Business Development. He is project manager of the research project “Partnerships for Competitiveness for the Transfer of Knowledge through the Development of Innovative Computational Models for the Growth and Sustainability of the Romanian Business Sector” (ASECOMP) co-financed by the European Development Fund Regional, through the Competitiveness Operational Program, Project ID P_40_382, having a 5-year duration.