Mini Track on Innovative Marketing
Minitracks
- Experimental economics, application for innovation economy
- Workshop for Young Researchers
- Workshop: Integrating Sustainable Development Goals into Real World: Challenges and Opportunities
- Mini Track on Labour and Social Welfare
- Mini Track on Civic Engagement and Sustainable Education
- Mini Track on Statistical Methods and Data Science in Applied Economics
- Mini Track on Finance and Banking
- Mini Track on Business administration and entrepreneurship
- Mini Track on Economics and Business Communication
- Mini Track on Agrifood and Environmental Economics
- Mini track on Business and Tourism
- Mini Track on Innovative Marketing
- Minitrack on Management and Public Administration
- Minitrack on Accounting and Management Information Systems
- Mini Track on International Business and Economics
THE 7th INTERNATIONAL CONFERENCE
ON ECONOMICS AND SOCIAL SCIENCES
Exploring Global Perspectives: The Future of Economics and Social Sciences
13-14 June 2024, Bucharest, Romania
Mini Track Chairs
Ștefan Căescu, Bucharest University of Economic Studies, Romania
Georgiana Grigore, University of Leicester, United Kingdom
The aim of this mini-track is to create a friendly and accessible environment for worldwide scientists, university members, PhD students, researchers and marketers. Together they will debate and innovate in the field of marketing, ensuring a sustainable development of the domain. The main topics of the conference will be the following:
- Marketing Research
- Sustainable Marketing
- Ethical Marketing
- Relationship Marketing
- Customer Relationship Management
- Experiental Marketing
- Global Marketing
- Online And Ia Marketing
- Interactive Marketing
- Business to Business Marketing
- Marketing Communications
- Brand Management and Consumer Behavior
- Business Strategy
- Corporate Social Responsibility
- Entrepreneurship
- Sustainable Development and Economic Growth
Ștefan Căescu
is Professor at Bucharest University of Economic Studies, specialized in marketing management, business to business marketing and strategic marketing and Vice-Dean of the Marketing Faculty. He is author or co-author of more than 30 articles related with marketing communication, consumer behavior, healthcare marketing, sports marketing, strategic marketing and business to business marketing. He has also been a manager or member of more than 20 research projects or European financed projects.
Georgiana Grigore
is an Associate Professor in Marketing at Leicester School of Business and lead for the Consumption, Markets and Society research group. Chair of an annual international conference in Social Responsibility, Ethics and Sustainability from 2012.