Mini Track on Digital Leadership and Resilient Entrepreneurship in the Metaverse Era


Fostering recovery through metaverse business modelling

16-17 June 2022, Bucharest, Romania

Mini Track Chairs

  • Mihail Bușu, Bucharest University of Economic Studies, Romania

  • Luis Miguel Ciravegna Martins da Fonseca, Porto School of Engineering, Portugal

Business leaders now consider accelerating the shift to digital business to be the most critical priority in the following years. It is clear to pay attention to the fact that Covid-19 has widened the digital business gap, separating digitally advanced firms that could adapt to the pandemic quickly from those that had to play catch-up.

Firms find it hardest to break free from legacy (non-digital) strategic mindsets when their businesses are successful. Digital leaders help to shift the leadership team to think about the business opportunities from a technology perspective and explore how they can use technology to create new sources of customer value.

Internet will eventually evolve into the metaverse, which will come to represent the next major computing platform. If the concept can be actualized, it is expected to be as transformative to society and industry as the mobile phone. The metaverse is also expected to have a strong connection with the real-world economy — and eventually become an extension of it.  In other words, the metaverse must have the ability for companies and individuals to participate in economic activity in the same way they do today.

This mini-track is intended to connect academics, companies, communities and development organizations by providing a networking space between business and human development, between business strategy and development expertise.

  • Equality, digital rights and digital inclusion

  • Digital innovation process – how your business changes, not just your communication

  • Digital internal communications and engagement strategies for employees and management

  • Practical experiences around digital transformation and change management in organizations

  • Customer journey as the basis for digital projects

  • IoT and competitive strategies in smart products’ markets

  • Industry 4.0

  • Hi-tech projects in Information Technology

  • Integration of technology, innovation and entrepreneurship

  • Market data analytics in a disruption era
  • Implications of digitalization on consumer behavior

  • Challenges of the new international environment for business
  • Business models for clean energy and resource efficiency



Wuppertal University

Christine Volkmann, studied Economics at Gießen University (Germany). After having worked as a PhD research associate with Deutsche Lufthansa AG, she held several leading positions at Deutsche Bank. In 1999, Christine Volkmann was appointed Professor of Economics at the Westfälische Hochschule and managing director of the Institute for Entrepreneurship and Innovation. Since 2008, Christine Volkmann holds the Chair of Entrepreneurship and Economic Development at the Schumpeter School of Business and Economics at Wuppertal University.

She is director of the Institute for Entrepreneurship and Innovations Research (IGIF). Her research and teaching activities focus on Social Entrepreneurship, Entrepreneurial Ecosystem, Academic Entrepreneurship, Entrepreneurial Leadership and International Entrepreneurship. She was twice awarded the “UNESCO Chair of Entrepreneurship and Intercultural Management”, 2005 at Westfälische Hochschule and 2010 at the Wuppertal University. She is committed to related initiatives such as the interdisciplinary Jackstädt Research Center for Entrepreneurship and Innovation; a regular visiting professorship at the University of Economics and Business Administration (ASE) in Bucharest, Romania; the expert group to the European Commission on entrepreneurship education in higher education, especially in non‐business studies; the technical advisory group of the World Economic Forum for Education and Entrepreneurship among others.


Mihail Bușu

is PhD Lecturer at the Faculty of Business Administration in Foreign Languages, Bucharest University of Economic Studies. Habilitation in Business Administration, Bucharest University of Economic Studies; Postdoctoral fellowship in Economics, Bucharest University of Economic Studies.

His research focuses on Statistics and Econometrics, Economic Modelling, Circular Economy, Competition Policy, Decisional Processes, Financial Risks and Risk Management. He has published more than 20 ISI Web of Science articles in international journals, including Mathematics, Symmetry, Physica A: Statistical Mechanics and its Applications, Amfiteatru Economic, Energies, Economic Computation and Economic Cybernetics Studies and Research and Processes.

Dr. Bușu is reviewer of the international journals Management & Marketing. Challenges for the Knowledge Society, Amfiteatru Economic, Mathematics, Economies, Energies and Journal of Risk and Financial Management. In 2019 was the recipient of the Georgescu Roegen Award for outstanding scientific research.

Since 2015, Mihail Bușu is a member of Romanian Actuarial Association.

Luis Miguel Fonseca

is Professor at ISEP, Porto School of Engineering, of Quality and Organizational Excellence, Business and Industrial Management and Sustainability, at MSc and BSc courses, since 1989. He is also Professor (invited) of Sustainability and Social Responsibility at University, Department of Production, and Systems | School of Engineering, from 2103. Luis Fonseca holds a PhD in Management (ISCTE-IUL, 2012), an MBA (IEP/ESADE, 1993), a Specialization in Quality Engineering (UNL/ISQ, 1987) and is Electrical Engineer (UP, 1982). He is presently President of the North Delegation of APQ (Portuguese Association for Quality), is an ASQ (American Society for Quality) Fellow Member, and is Senior Member and Industrial Engineer and Management Specialist by Ordem dos Engenheiros (Portuguese National Association of Engineers). Luis Fonseca was CEO of the leading Portuguese systems certification body (APCER) for more than 10 years, and Vice-President of the IQNet Association, following a previous career (since 1982), as Quality and Process Control Manager and engineer at several multinational companies. He is a researcher at CIDEM- Centre for Research and Development in Mechanical Engineering with the main primary research focus on Quality and Organizational Excellence, Business and Industrial Management, Sustainability, Social Responsibility, and Circular Economy. Luis Fonseca is a regular presenter and speaker to both academic audiences and practitioners and published more than 20 academic papers in Scopus indexed journals, and authored several chapters, related to his research and practitioner fields. He is also an active reviewer for relevant Journal in his areas of expertise.;