Resilience and Digitalization- key strategies for successful Business in critical times


Resilience and economic intelligence through digitalization and big data analytics

10-11 June 2021, Bucharest, Romania

Mini Track Chairs

  • Vincent Meyer, Université Côte d’Azur, France

  • Gabriela Tigu, Bucharest University of Economic Studies, Romania

The recent economic and social changes caused by the crisis generated by the new coronavirus demonstrate the adaptability of the business environment to radical and sudden changes. Some companies adapt harder or leave the market, but others reinvent themselves quickly, through managerial strategies often adopted along the way. Is this a sustainable development model? Or should such situations be better anticipated and prepared?
While governments and international institutions are looking for solutions to support companies, workers and communities, firms need to identify new business models, rethinking their personnel policy and even repositioning themselves in the new ecosystem. Even CSR takes on new dimensions.

On the other hand, current global developments have shown, once more, that sustainability must remain the key of development, and all kinds of resources must be rationally consumed.
Is it a historical moment in the business world and in the companies’ behaviour? Is this a fresh start for tourism?

The main topics covered by the hereby call for papers are related to:

  • Building business resilience

  • The impact of digitalization and industry 4.0 on business

  • Strategies for building long-term community resilience

  • Building business resilience in times of crisis through entrepreneurship and innovation

  • Resilience strategies for managing structural changes

  • Business resilience systems and methods

  • Developing resilient tourism communities through digitalization

  • Planning slow resilience within a tourism community context

  • The identity of tourism history and community resilience worldwide

  • Change, globalization and resilience in tourism

Vincent Meyer

is a sociologist, university professor in information and communication sciences at the Université Côte d’Azur and researcher at the TransitionS laboratory attached to the Mediterranean Institute for Risk, the Environment and Sustainable Development (IMREDD ). His areas of research are information and communication practices in and for public action and various professional circles via digital technologies. In doing so, he studies: prevention and / or awareness campaigns for various causes, fundraising operations, digital mediation in public and social policies, from intercultural and international perspectives; the development of public and territorial communications: information to citizens, territorial marketing, dematerialization of public services and e-administration of territories, socio-ecological transition and enhancement of natural, material and immaterial heritage.

Gabriela Tigu

Professor Ph.D., is the Dean of Business and Tourism Faculty within the Bucharest University of Economic Studies, and a member of Tourism and Geography Department.
With an experience in academia but also in tourism practice for about 30 years, Gabriela Tigu carries out both teaching and research activities in areas of expertise such as: Management of tourism destinations, Sustainable tourism, Management of operations in tourism, Business ethics, Human resource management in tourism. She is an author of 22 published books, more than 150 articles and scientific papers, as well as 33 national and international research contracts; as a visiting professor she was involved into didactic activities and doctoral boards as well within universities from France, Spain, Sweden, Turkey, Cyprus and Italy. She is also a scientific Ph.D. supervisor of doctoral thesis in the field of Business Administration. Since 2017, she is the director of the postgraduate program “Strategic Hospitality Management”, organized in partnership by the Bucharest University of Economic Studies and École Hôtelière de Lausanne, Switzerland, the best hotel school in the world, according to recent international rankings. Gabriela Tigu is also a tourism journalist and vice-president of the FIJET Romania Tourism Press Club, member of the Advisory Committee of the Romanian Competition Council, member of the board of the Academic Association for Research in Tourism and Services CACTUS, member of the World Committee on Tourism Ethics, within the World Tourism Organization.